Good News or Not For Project Management?

11/02/2014 - 12:40 AM in Business, Strategy

Some pretty big news came out of the PMI recently; the world’s leading not-for-profit membership association for the project management profession announced the acquisition of (formerly Gantthead) and The National…

Retail SMS Loyalty Program Case Study – Ace Hardware

Well advertising their SMS loyalty program at the customer checkout, on corner displays, and even on customer receipts is really starting to pay off for…

Road to Success

10/02/2014 - 10:31 PM in Business, Sales

75 years ago, the Wizard of Oz, transformed movies by coloring the world with ruby-red slippers, yellow-brick roads, and a land somewhere over the rainbow…

7 Triggers to Motivate Your Team

03/09/2013 - 9:03 PM in Mobile Marketing, Razno, Sales

Ever wanted your team to get motivated… pronto? Let’s say you’ve got a big deadline coming up. The pressure is on… you HAVE TO deliver the goods. But the amount of work is scary. And your project is only one item on everyone’s looooong to-do list.…


People Buy You

03/09/2013 - 8:59 PM in Business, Sales

The second tip from Shark Tank is that People Buy You. There is a familiar adage in sales and marketing that says, “You are not the message, you are the messenger.” I couldn’t disagree more. Have you ever been to a used car lot and been hounded by a…


Job Opportunities and living in Dubai

15/08/2013 - 9:55 PM in Razno

Job Opportunities in Dubai Dubai as being an attractive city to live and work in is a world’s rapidly growing city. It provides a lot of job opportunities as being tax free with no deduction in wages of employers. In order to avail the job opportunity in…


Pizza Hut’s Text Messaging Campaign Leverages Facebook To Grow SMS Subscribers

Does your brand have a lot of fans on Facebook? If so, we definitely recommend leveraging your fans on Facebook to grow your SMS subscribers, much like Pizza Hut has done on their own Facebook fan page. As you can see below, Pizza Hut posted an image to their…


10 old school marketing lessons for mobile marketers

14/08/2013 - 10:07 PM in Mobile Marketing, SMS Marketing, SMS/MMS

Jeffrey Myers is a marketing professor at Emerson College. There are a number of truths in marketing today that, like the author, have existed for quite some time. Most, like a fine wine, have improved with age, providing greater relevance and insight. We…


The 7 Most Dangerous Lies You’ve Been Told about Social Media

14/08/2013 - 9:58 PM in Mobile Marketing

Chances are you’ve been lied to. It’s time to put a stop to these social media lies that surround us, its becoming too dangerous.  Dangerous because you’ll end up either wasting your time, damaging your online reputation, or you risk getting overtaken…


The difference between iOS and Android developers and why it’s not just a numbers game

14/08/2013 - 9:45 PM in Software

When the iPhone was introduced in 2007, and later when the iPhone SDK (now iOS SDK) was introduced in 2008, Apple explained how it was all based on a similar foundation to OS X, and even named the new frameworks Cocoa Touch, reflecting the Objective-C Cocoa…